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Closing individual spammer accounts makes much more sense. Additionally, it may not be efficient at all, since spammers will use consumer tokens from official clients, and blocking official clients is not an option. Twitter claims that the consumer keys are needed to kill applications used by spammers, but OAuth was simply not designed to be used for that purpose. The only way you will turn a profit is if you get huge free marketing from Steam/iTunes placement and press articles. You need advertising to get sales, as word-of-mouth won’t cover it. You’ll be all right, until you’re not.īut suppose you’re a mid-tier (sometimes called AAA Indie) developer, with $500K-$2 million budgets. You can afford the massive marketing necessary to generate the big sales you need to pay for your expensive games. Suppose, alternately, you are a huge AAA developer with massive budgets. It’s not super-hard to survive, because I can get enough sales to get by with a little cheap marketing and word of mouth advertising. Suppose you are a super low-budget micro-developer like me.

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It is the simple consequence of a long series of calm, rational business decisions.) Making quick money by strip-mining their products, glutting game collections and making it more difficult for the developers who come after to make a sale. Indies now do a huge chunk (if not most) of their business through sales and bundles, elbowing each other out of the way for the chance to sell their game for a dollar or less. With so much product, supply and demand kicks in. It’s also going to winnow out a lot of small developers, who don’t have the PR juice to get noticed in the crowd. Because this flood of games is so unmanageable, Steam has been doing everything it can to throw open the gates and get out of the messy, stressful business of curation.

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