#Create a daily schedule month how to#
#Create a daily schedule month full#
#Create a daily schedule month download#

Or maybe it’s not detailed enough and you need to add a few columns.Īt the end of this step, you should have an airtight document that even the newest team member can understand. If it feels onerous and finicky, maybe you want to dial back some of the detail. Ask for feedback and ideas from stakeholders and your team to make sure it serves everyone’s needs.Īs you start to work with your calendar, evaluate how it feels to you, and ask the team to provide ongoing feedback. Your calendar is most effective when it makes sense to everyone who has to use it in their work. Invite your team to review, and use their feedback to improve But sometimes a spreadsheet is not enough, which is why we include our favorite calendar tools at the end of this post. You can get started with a simple spreadsheet. Paid or organic? (If paid, then additional budget details might be helpful).Geo-targeting (global, North America, Europe, etc.).The associated vertical or campaign (product launch, contest, etc.).Platform-specific format (feed post, Story, Reel, poll, live stream, ad, shoppable post, etc.).You may also want to add more advanced details, like: Link to published post, including any tracking info (like UTM parameters).Visuals (e.g., photo, video, illustration, infographic, gif, etc.).

It’s generally a good idea to start with basic details, like: To get the most out of your social calendar, map out the information and functionality that’s most important to you.

#Create a daily schedule month full#

For example, a small business owner doing their own social posting will likely have a much simpler calendar than a large brand with a full social team.

Your social media calendar won’t look exactly like anyone else’s. Decide what your social media calendar should include You’ll also need to determine which social channels to use for which types of content, and which ones may not be necessary for you at all.ĭon’t forget to schedule in user-generated content and curated content so you don’t get overwhelmed creating everything yourself.

20 percent of your posts directly promote your business or drive conversions.80 percent of your posts are designed to inform, educate, or entertain.One-third of your social posts involve personal interaction with your followers.One-third of your posts share curated content from industry thought leaders.One-third of your posts promote your business or drive conversions.There are a couple of standard content mix formulas you can use to get started: The social media rule of thirds Choose your social channels and content mixĭeciding what kinds of content to post is a key part of your social media strategy - and an important step to building a social media calendar. Also look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions. Key metrics for measuring future success on each platformĪs part of your audit, make a note of how often you’re currently posting on each social network.Gaps, underwhelming results, and opportunities for improvement.Your most successful posts, campaigns and tactics.Who’s accountable for what work on your team.Your audience, their demographics and personas.Goals and KPIs for each branded account, by platform.Impostor accounts and outdated profiles.Use our social media audit template to create a precise, up-to-date record of: Audit your social networks and contentīefore you can start building your social media posting calendar, you need to have a clear picture of your existing social media accounts.

#Create a daily schedule month how to#

More of a visual learner? Let our Social Media Lead Brayden walk you through how to plan your weeks, months, and year using our free template in under 8 minutes:ġ.

Copy and creative assets (i.e., photos or videos) requiredįollow the steps below to create an efficient social media content plan.

The social network and account where it will be published.

It can have the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management tool).Ī social media calendar usually includes some combination of these elements for each post: What is a social media calendar?Ī social media calendar is an overview of your upcoming social media posts, organized by date.

#Create a daily schedule month download#

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.